Hello, I’m Adam. Food allergies have shaped my family’s life for years. Every shop has meant picking things up, reading labels, double-checking and worrying, and I’ve seen first-hand how stressful, and sometimes frightening, it can be when allergens are involved.

All around the free-from section are hundreds of ordinary products, and plenty of them don’t contain what we need to avoid. The trouble was finding them, because it meant picking up item after item and reading every label.

So I built FoodieFilter. Tell it what you avoid and it hides everything that contains it, checking the allergen tags and the full ingredient list, so you don’t have to surf through every product. Anything with missing information is never shown as safe, and products I’ve checked against the real pack get a Verified sticker with the date.

It’s a starting point, not a guarantee: always read the label on the pack. Read more about FoodieFilter →